FeedBurner has launched a feed-driven approach to interactive advertising on websites. FeedBurner offers new placements for advertisers, including continuous ads, ads that appear on content posted within a timeframe, and ads associated with blog posts.


FeedBurner has launched a feed-driven approach to interactive advertising on websites. FeedBurner offers new placements for advertisers, including continuous ads, ads that appear on content posted within a timeframe, and ads associated with blog posts.

FeedBurner uses context available only through the feed to determine selection and placement of an ad on the webpage.

Brent Hill, Vice President of Business Development at FeedBurner, said: “FeedBurner’s platform allows advertisers to develop an integrated program that reaches a publisher’s entire audience, whether they are viewing content on the publisher’s Web site, in a feed reader, or in email.” [Source]

For more information on FeedBurner’s feed-driven approach, click here.

Sharing is caring