Bob Serling has interviewed fifteen internet marketers and is offering free access to the MP3 of the interviews. The two-and-a-half hours of recording includes interviews of marketers such as Jeff Walker, Joe Vitale, Bob Bly, John Carlton, Randy Gage, David Garfinkel and Perry Marshall.


Bob Serling has interviewed fifteen internet marketers and is offering free access to the MP3 of the interviews.

Serling says, “Their often-surprising answers are available for free, as a series of downloadable audios. These gurus spill their key secrets in 2-1/2 hours of recordings”.

Learnings from the interviews

– “How to more than triple your response by using a “bait piece” the way Bob Bly does

– What New Zealand marketing legend Sean D’Souza means by creating a “yes or yes” choice

– How John Carlton gets people to actually beg for his no-cost electronic newsletter-and how he converts those subscribers to paying customers

– The clever way Randy Gage gets to pitch his products from the speaker’s platform in venues that say “no selling, no pitching”

– Why David Garfinkel’s wildly successful free teleseminars lead to a steady stream of lucrative full-fee assignments

– How Perry Marshall uses his own variants on the Kaizen (continuous small improvement) and Pareto (80/20) principles to develop a super-responsive repeat-customer system, using tools that most entrepreneurs already use-but using them much more effectively

– What standard piece of office furniture will never be in Clayton Makepeace’s office-and how that attitude leads him to create advertorials that bring in tens of thousands of dollars every time they’re used

– How John Jantsch’s very first interaction with a client leads to a profitable stream of referrals-and how you can use a single sheet of paper set up your own clients to systematically refer business to you

– The twist Paul Myers puts on existing freebie products that adds enough value to sell them for hundreds of dollars

– The “can it really be that easy?” technique that drives copywriting clients around the world to hire Shel Horowitz-with no cold calling and zero expense

– How Yanik Silver, starting only in 2000, built a sales network of more than 40,000 partners-and what he’d do differently if he did it over

– Why Bob Serling uses offline techniques to create the right website traffic, and how his “simplicity” mantra converts those visitors to customers

– The reason Bob Scheinfeld thinks no website is complete if all it offers is text and graphics-and how to easily and affordably add sound and video to achieve effects that used to cost thousands of dollars

– Why Jeff Walker doesn’t even offer a product until his prospect has had multiple contacts-and the exact sequence he uses so he knows each person is ready to buy

– How Joe Vitale got worldwide news coverage for a non-event, and turned that coverage into over 1000 new visitors on the first day”

Serling says, “Only one fifth of all businesses survive to their fifth year. But any entrepreneur who implements even one or two of these ideas is going to succeed-and considering there’s no cost, no strings attached, nothing holding you back but your own motivations-if you don’t listen to at least a few of these, please don’t come crying to me when your business starts hurting”.

Bob Serling, editor of Direct Marketing Insider conducted the interviews of the other marketers. Brad Petersen interviewed Bob Serling.

Serling explains why he is giving away this content for free: “Too many people are scared off by marketing because they think it has to be expensive and complicated. I wanted to prove that any business can implement easy, effective, and ethical low-cost or even no-cost marketing strategies that really work”.

To listen to the audio files, click here.

* Information submitted by Bob Serling

 

 

 

 

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