Online ad spending will grow 19% in 2006, according to Outsell. 16% of online spending will be spent on search engine marketing and 12% on trade websites.


Online ad spending will grow 19% in 2006, according to Outsell Inc. 16% of online spending will be spent on search engine marketing and 12% on trade websites.

According to Outsell, there is a deficiency in online ad spending by B-to-B publishers. Outsell suggests that such publishers can close the void by revamping their vertical search engines.

Chuck Richard said: “advertisers will pay a premium to b-to-b [publishers] that can position search in a way that Google cannot.” [Source]

“The spending trends present opportunity and risk for business publishers. Building vertical search sites requires additional content that needs to be integrated into daily work flow applications.” [Source]


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