IDG and Quigo have launched TechWords. The program is a keyword-targeted pay-per-click advertising solution for an IT-content network.


IDG and Quigo have launched TechWords. The program is a keyword-targeted pay-per-click advertising solution for an IT-content network. TechWords is auction-based.

TechWords will be available on websites including cio.com, computerworld.com, csoonline.com, infoworld.com, javaworld.com, and networkworld.com.

The ads in TechWords are linked to contextually relevant content in IDG websites. TechWords uses Quigo’s AdSonar platform.

Bob Carrigan, president of IDG Communications, said: “We’ve built a premier auction-based advertising marketplace to enable marketers to effectively reach corporate IT buyers. Quigo provides the platform for us to connect technology advertisers with buyers who rely on cio.com, computerworld.com, csoonline.com, infoworld.com, javaworld.com and networkworld.com for news and information.” [Source]

For more information and to purchase TechWords, click here.

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