Kanoodle has launched new tools for advertisers to target their ads. It has launched a geo-target tool which allows advertisers to target their ads at consumers based on where they live.


Kanoodle has launched new tools for advertisers to target their ads. It has launched a geo-target tool which allows advertisers to target their ads at consumers based on where they live.

The geo-target tool locates where consumers live based on their IP addresses. It enables advertisers to customize ads for the particular area. Kanoodle’s contextual and behavioral-targeted ads support the geo-target tool.

Doug Perlson, CEO of Kanoodle, said: “Kanoodle’s ads are presented on the Web’s best sites, so they reach a very diverse audience. With enhanced geo-targeting, we bring our advertisers one step closer to their target demographic.” [Source]

Kanoodle has also redesigned its ad scheduling tool for advertisers to choose the time when their ads should run.

Doug Perlson, said: “By bringing listings online during times of peak sales, then pausing them at slow times, advertisers can increase the cost-effectiveness of their campaigns.” [Source]

For more information on Kanoodle’s new tools for advertisers, click here.

 

 

 

 

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