Lorrie Morgan-Ferrero has released the Red Hot Copy, April 24, issue 17. The ezine has Morgan-Ferrero’s article “5 Ways to Avoid Hype in Your Copy”.


Lorrie Morgan-Ferrero has released the Red Hot Copy, April 24, Vol 4, issue 17. The ezine has Morgan-Ferrero’s article “5 Ways to Avoid Hype in Your Copy”.

Copy Writing strategist, Lorrie Morgan-Ferrero, begins his article with a question:

“Copy is salesmanship in print, but does it have to be a greasy used-car salesman? The answer is, “No!” Follow these 5 tips and watch your prospects’ trust level rise”.

5 Ways to Avoid Hype in Your Copy

The five ways suggested by Morgan-Ferrero are;

1. Make it believable

2. Easy on the adjectives

3. Write in your prospect’s language

4. Write to one person with the “tarketing” technique

5. Think from the prospect’s point of view

Morgan Ferrero ends his article with a suggestion: “The best way to avoid hype is to genuinely connect with your prospect through prewriting research AND respect. You’ll be rewarded with customer loyalty and many more sales”.

Future Release

The ezine also provides information about:

– Speed Copywriting Workshop – a huge success

– Future release

“In the next 5 days there will be a LIMITED RELEASE of my proprietary speed copywriting system including the laminated checklists and the event audio”.

– enlisting new recruits for the online 6 session Red Hot Copywriting Bootcamp teleseminar.

– “Fair Warning! This is the LAST TIME I will offer the Bootcamp at this l0w price”.

Links

For more information on The Red Hot Copywriting Bootcamp, click here.

To sign up for the ezine, click here.

 

 

 

 

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