DoubleClick has announced the North American launch of “˜DART Adapt’ for publishers. It is an optimization solution designed to maximize the performance of online advertising campaigns.


DoubleClick has announced the North American launch of “˜DART Adapt’ for publishers. It is an optimization solution designed to maximize the performance of online advertising campaigns.

“˜DART Adapt’ combines sophisticated modeling and adaptive technology to dynamically optimize campaigns. It enables the publishers to gain competitive advantage in serving advertisers.

David Rosenblatt, CEO of DoubleClick said: “Optimization is an important emerging area of the online advertising market, bringing science and algorithms to the medium to help generate the best possible performance”. [source]

“˜Dart adapt’ Provides Benefits to Publishers Such As:

“¢ Increased performance across inventory.
“¢ Increased share of wallet.
“¢ Improved operations.
“¢ Increased productivity.

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