Aptimus has added behavioral and demographic targeting to its ad network. It has also added a real-time phone number verification service.


Aptimus has added behavioral and demographic targeting to its ad network. It has also added a real-time phone number verification service.

Aptimus aims at generating targeted leads for advertisers and at ensuring that online customers are targeted with relevant ads.

Aptimus’ behavioral and demographic targeting combines demographic targets and consumer behavior with a contextual environment.

Rob Wrubel, President of Aptimus, Inc, said: “Our advanced targeting technology is the highest level of online offer testing available and it allows advertisers to test and target their audiences with little risk. It brings a new depth to the Aptimus Network, and truly sets us apart as the ad network with the most innovative, flexible and scalable technology-based solutions in the market today.” [Source]

Aptimus has also added a real-time phone number verification service called Call Confirm. Once a consumer selects a promotional offer, Aptimus makes a call to verify consumer interest and also to confirm whether the phone number submitted by the consumer is valid.

Lance Nelson, Vice President of Technology at Aptimus, said: “We continue to push aggressively with each new release to provide best-of-breed technology for our customers. Refining our demographic and behavioral targeting, adding additional automated data validation processes and enhancing our optimization testing, are each examples of the innovative products we are developing to meet the evolving needs of the marketplace.”
[Source]

For more information on Aptimus’ services, click here.

 

 

 

 

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