80% advertisers use online advertising, according to a report by Outsell. Outsell predicts that more than 90% will adopt online advertising by 2008.


80% advertisers use online advertising, according to a report by Outsell. Outsell predicts that more than 90% will adopt online advertising by 2008.

The report also said that Google rates as more effective in keywords than Yahoo and MSN. Yahoo rated most effective in contextual ads.

The total online marketing spending will increase 19% in 2006, which is 8 times more than TV or radio advertising and 6 times more than print advertising.

“Leading B2B trade information providers will generate 35% to 50% of their revenue online within two to three years. Advertisers are hooked on the results they’re getting from targeted and measurable online marketing methods.” [Source]

Blogs and wireless marketing constitute less than 2% of online budgets.

Outsell predicts that blogs will grow 43% and wireless marketing will grow 19% by 2008.

 

 

 

 

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