Search ad spending in the US will increase by 26.2% in 2006. In 2005 it was 33.2%. Starting next year, and through the end of the decade, there will be a decline in search, with modest growth rates in teens, according to emarketer.


Search ad spending in the US will increase by 26.2% in 2006. In 2005 it was 33.2%. Starting next year, and through the end of the decade, there will be a decline in search, according to emarketer.

eMarketer has released a report titled, Search Marketing I: Spending and Metrics.

David Hallerman, Senior Analyst and author of the new emarketer report, said that search is slowing down – “after three-figure growth rates earlier in the decade, paid search ad spending in the US will increase by 26.2% this year, somewhat less than last year’s 33.2% gain, but starting next year, and through the end of the decade, more modest growth rates in the teens will prevail”. [source]

Google chief financial officer George Reyes, speaking at a Merrill Lynch Internet conference, said: “Clearly our growth rates are slowing. We see that each and every quarter. We are going to have to find new ways to monetize the business”.

To get more information on the emarketer report, click here.

 

 

 

 

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