CampusAdTrader has announced a series of new features for buying and selling online ads. CampusAdTrader uses Web-based auction technology to the media-buying process and the new features are meant for buyers to make more informed decisions and sellers to showcase their space for sale.


CampusAdTrader has announced a series of new features for buying and selling online ads. CampusAdTrader uses Web-based auction technology to the media-buying process and the new features are meant for buyers to make more informed decisions and sellers to showcase their space for sale.

CampusAdTrader is an online marketplace for buying and selling print, online and classified advertising in U.S. college newspapers.

The new features include:
Standardized Listing Headlines
Improved “HotLeads” Functionality
Rate Card Values
Circulation and Geographic Data
“Auctions A-Z” Listing

Lisa Bannerot, Director of Media Services for Collegiate Presswire, CampusAdTrader’s corporate parent, said: “These new features are the direct result of an ongoing dialogue between CampusAdTrader and its users. In addition to making the site more streamlined, the changes will help buyers make more informed decisions and allow member papers to better showcase their available space for sale”. [source]

To check out CampusAdTrader, source.

 

 

 

 

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