95% of Americans with household incomes of more than $150,000 have purchased online, in 2005. 68% of the items purchased were clothing/accessories, 54% music and 50% electronics, according to an internet poll by Schulman Ronca & Bucuvalas Public Affairs.


95% of Americans with household incomes of more than $150,000 have purchased online, in 2005. 68% of the items purchased were clothing/accessories, 54% music and 50% electronics, according to an internet poll by Schulman Ronca & Bucuvalas Public Affairs.

Time Online conducted a poll of 603 affluent households nationally through Schulman Ronca & Bucuvalas Public Affairs.

The median household income for respondents in this Time Online Poll was $206,300. The minimum household income was $150,000.

The findings of the study include:

“Women are more likely than men to make online purchases of books (73% – 64%), clothing (74% – 63%), toys (41% – 24%) and furniture (35% – 23%). Men are more likely to buy electronics (58% – 42%) and automotive products (21% – 7%) online.

Younger affluents, under age 50, are more likely to make clothing (73% – 62%) and music (62% – 43%) purchases online compared to those age 50 plus. However, those over 50 are more likely to buy food (30%-22%) and drugstore products (29%-22%) online compared to those under age 50”. [source]

For more data related to the study, click here.

 

 

 

 

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