Europe online advertising has exceeded €4 billion, that is nearly $4.77 billion, in 2005. The UK has accounted for 35.9%, France 27.3%, and Germany 22%, according to the data from 14 countries collected by IAB teams.


Europe online advertising has exceeded €4 billion, that is nearly $4.77 billion, in 2005. The UK has accounted for 35.9%, France 27.3%, and Germany 22%, Spain 3.7% and Italy 3.4%, according to the data from 14 countries collected by IAB teams.

Danny Meadows-Klue, IAB Europe’s Chief Executive and the lead analyst behind the research, said: “The dominance of the three largest markets continues, but total online spend and online’s market share are rising fast in all countries. Interviews with national teams have revealed significant “˜channel shift’ as online’s role is upweighted in the media mix”. [source]

For the research, collated by Digital Strategy Consulting, data was provided by 14 trade associations.

The countries covered in the report are: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Poland, Romania, Slovenia, Spain and UK.

 

 

 

 


You May Also Like These Topics...

‘Best Marketing Tips of 2010 and The Secret Of Life’ by Mitch Meyerson

Mitch Meyerson’s latest blog post is titled “Best Marketing Tips of 2010 and The Secret Of Life”. [Blog] Sharing is caring

Sharing is caring

Ryan Deiss Closing ‘Perpetual Traffic Formula’ August 2 Midnight

Ryan Deiss is closing the ‘Perpetual Traffic Formula’ course on Monday, August 2 Midnight. [Perpetual Traffic Formula] Sharing is caring

Sharing is caring

‘How LinkedIn Can Help Your Local Business’ – ‘Web Marketing Today’ Newsletter

Dr. Ralph Wilson has released the latest issue of ‘Web Marketing Today’ newsletter. The featured video is titled “How LinkedIn Can Help Your Local Business”. [Newsletter] Sharing is caring

Sharing is caring

‘Product Marketing 101: Tip 1…Want to be a Super Affiliate With NO List?’ by John Yeo

John Yeo’s latest blog post is titled “Product Marketing 101: Tip 1…Want to be a Super Affiliate With NO List?”. [Blog] Sharing is caring

Sharing is caring
Sharing is caring