BzzAgent has announced a Word-of-Mouth Media Channel. Through the channel advertising, marketing and public relations firms can purchase access to BzzAgent’s community of 130,000 consumer volunteers.


BzzAgent has announced a Word-of-Mouth Media Channel. Through the channel advertising, marketing and public relations firms can purchase access to BzzAgent’s community of 130,000 consumer volunteers.

Dave Balter, founder and CEO of BzzAgent, said: “Our dedicated “˜agents’ are eager to join more word-of-mouth campaigns. Allowing agencies to run campaigns on our system will help us accomplish our goal of making participation in the BzzAgent community a very satisfying consumer experience”. [source]

According to the press release, the new service allows members of the company’s Agency Partner Program to implement word-of-mouth campaigns for their clients’ products and services on the BzzAgent network.

Partner agencies maintain significant control over campaign strategy, creative and messaging.

BzzAgent will supply the technology platform to implement, manage and measure the campaign.

To read the full press release click here.

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