Pheedo CMO Bill Flitter has released the third and last part of the report titled, “How to Buy RSS Advertising”. The third part focuses on targeting techniques.


Pheedo CMO Bill Flitter has released the third and last part of the report titled, “How to Buy RSS Advertising”. The third part focuses on targeting techniques.

Bill Flitter’s report has suggested the following targeting techniques:

* Category Targeting
* Keyword Targeting
* Demographic Targeting

According to Flitter, “First, we need to understand the RSS user. The RSS user has made up their mind and has opted-in to receive specific information. They know exactly what they want – a much different mindset than that of the search engine user”.

Flitter has added, “To maximize the revenue potential of your RSS ad inventory, targeting based on behavior and value of the user will yield higher marketing ROI”.[source]

The first part of “How to Buy RSS Advertising” set the stage and explained the basics of RSS and RSS advertising.

The second part included a RSS advertising media plan, including creative development.

 

 

 

 

Sharing is caring