40 Million Americans read blogs. One out of five web users reads blogs and blog readership has not increased over the past year, according to Gallup’s survey.


40 Million Americans read blogs. One out of five web users reads blogs and blog readership has not increased over the past year, according to Gallup’s survey.

“Gallup’s latest examination of Americans’ online habits finds that one in five Web users read Web-logs, or “blogs,” either frequently or occasionally. Though this translates into 40 million readers, it relegates blogs to the bottom pack of Internet activities, among the 13 for which Gallup recently measured Americans’ use. Like most Web activities, blog readership hasn’t increased over the past year or so, even though Americans are spending more time online”. [source]

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