Google AdSense is beta testing rich media ads. Rich media ads will include interstitials (an ad is shown while the user is waiting for the page to load), expanding ads and floating ads.


Google AdSense is beta testing rich media ads. Rich media ads will include interstitials (an ad is shown while the user is waiting for the page to load), expanding ads and floating ads.

“AdSense began contacting publishers last week to be involved in the rich media limited beta test.

The campaigns will likely be site targeted, rather than contextual, but details on the actual implementation of these new ads are still under wraps”. [source]

According to Clickz, Interstitials have also been referred to as splash screens, pop-up windows, parent windows, daughter windows, child windows, intermercials, extramercials and transitionals.

The Blue Platypus defines Interstitials as: “”The interstitial advertisement is one that loads in the narrow space between a page being requested and the page being loaded. There are two principal types of interstitial advertisements: the pop-up interstitial and the inline interstitial. Each of them serves a different function, and there are occasions for both to be used in a single download”.

Floating ads are usually of two types:

They stay on top as the page is scrolled.
They “float in” from the side of the page to the center of the page.

Expanding ads are those that give more information about the ads as the user moves the mouse over highlighted words.

Google AdSense has been using text ads, image ads and Flash ads.

Rich media ads are usually associated with companies such as Fastclick, PointRoll and Falk eSolutions.

 

 

 

 

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