PointRoll has partnered with On2 Technologies to add Flash 8 video encoding capabilities to PointRoll video units. The partnership will enable PointRoll to create Flash 8 video-enabled online advertisements.


PointRoll has partnered with On2 Technologies to add Flash 8 video encoding capabilities to PointRoll video units.

The partnership will enable PointRoll to create Flash 8 video-enabled online ads. PointRoll will license On2’s Flix Engine and Flix Pro toolsets.

Keith Gelles, co-founder and chief technology officer of PointRoll, said: “Advertisers are increasingly embracing the myriad possibilities of online video, going beyond the limits of television to create an interactive, engaging experience for consumers.

On2 is widely considered the gold standard of digital video compression technology. As both the demand for and the sophistication of video advertising increases, On2 will help us ensure that our clients’ brands stand out on the Web.” [Source]

On2’s Flash 8 video encoding technologoy allows video designers to use Macromedia Flash Player 8 to deliver videos online.

For more information about the partnership and about PointRoll or On2, click here.

 

 

 

 

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