Online jobs ad spending has grown from $1.5 billion in 2004 to $3.5 billion in 2005. And by 2010, online classifieds will reach $10.6 billion, according to Borrell Associates research report.


Online jobs ad spending has grown from $1.5 billion in 2004 to $3.5 billion in 2005. And by 2010, online classifieds will reach $10.6 billion, according to Borrell Associates research report.

Offline classified newspaper job ads also has grown from $4.6 billion in 2004 to $5.4 billion in 2005. But by 2010 the newspaper ads will reach only $4.8 billion while the online job ads will reach $10.6 billion.

Colby Atwood, vice president at Borrell Associates, said: “The handwriting’s on the wall for the traditional recruitment advertising business. One of the things the Internet has done is really crush the profit margin out of classified advertising for newspapers, and kind of made the business model obsolete”. [source]

Borrell Associates research report titled “2006 Outlook: Online Recruitment Advertising” studies the impact of free sites like Craigslist and regional job sites on news paper classified ads.

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