Univision and Revenue Science are going to partner for delivering behavior targeting. Revenue Science’s technology and services will be used to help Univision deliver relevant ads through behavioral targeting.


Univision and Revenue Science are going to partner for delivering behaviour targeting. Revenue Science’s technology and services will be used to help Univision deliver relevant ads through behavioral targeting.

Javier Saralegui, president of Univision Online, said: “Revenue Science’s industry-leading behavioral targeting technology and service will bring major benefits to our advertisers, by expanding the amount of valuable inventory available and enabling the precision delivery of campaigns to a variety of large, high-quality consumer audiences.” [Source]

Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science, said: “The need for online media to deliver relevant advertising based on users’ actual behavior crosses boundaries of culture, language and nationality, and we are very excited to bring the capability to Univision.com.

The size and importance of the Hispanic audience grows every year and Univision’s implementation of behavioral targeting will help advertisers reach that audience more efficiently and effectively.” [Source]

According to Revenue Science’s press release, this is the first time Revenue Science’s technology and service have been used for a Spanish-based website.

Univision.com is a division of Univision Communications Inc, a Spanish language media company based in the United States. is a Spanish-language website with more than 190 million visits and 3 billion webpages in the past year. Univision.com offers entertainment, news, sports, services and shopping.

Revenue Science Inc. is a company that offers behavioral targeting services. Revenue Science’s clients include Fortune 500, WSJ.com (The Wall Street Journal Online), ESPN.com, Associated New Media, FT.com, Reuters, Washington Post, and Newsweek Interactive.

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