Paid search is expected to grow 41% in 2006. Google will lead the paid search market and growth.


According to a report by Piper Jaffray, paid search is expected to grow 41% in 2006 and generate over $14 billion globally. Google will lead the paid search market.

Safa Rashtchy, senior research analyst at Piper Jaffray, said, “Over the next five years, we estimate the paid search industry will grow at a 37-percent CAGR [compound annual growth rate] to more than $33 billion in 2010, and we expect Google to capture the lion’s share of that revenue and grow faster than the market as a whole.” [Source]

Rashtchy also said, “Google is pushing the industry to expand its offerings and create better versions of existing applications, creating a much more dynamic industry where innovation is pushing forward at much faster speed than the past few years.” [Source]

Rashtchy predicted that Google’s stock price target will increase from $445 to $600.

Sharing is caring