32% of web surfers listen to podcasts and out of that population 78% are men according to Podtrac survey.


32% of web surfers listen to podcasts and out of that population 78% are men according to Podtrac survey.

The survey was conducted for Taylor Nelson Sofres by Podtrac.

Out of the 1000 web users surveyed only about 300 said they had heard the term “podcasting”. Among that group, just 32 percent have actually listened to a podcast. The listeners of podcasting were mostly men.

Podtrac Media Kits is a free service that includes:

“Third-party podcast measurement data from Podtrac Reports
Demographics of your listeners or viewers from the Podtrac Audience Survey
A Behavioral Profile of your listeners or viewers highlighting special audience insights
A Podcast Profile promoting all the important facets of your podcast that advertisers want to know”.

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