Google Among 2005’s Winning Brands
ImagePower Newsmaker Brands Survey has identified Google as one of 2005’s top 10 winning brands. Others in the list included eBay, Yahoo and Amazon.com.
ImagePower Newsmaker Brands Survey by Landor Associates and Penn, Schoen & Berland has identified Google as one of 2005’s top 10 winning brands.
Key finding in the subject “˜Dominance of Internet and technology brands’ was that four internet brands – Google, eBay, Amazon.com and Yahoo! ““ are among 2005’s top 10 winning brands.
Allen Adamson, Managing Director of Landor Associates in New York, said, “Brands make a powerful impact on people, especially in today’s world of ever-increasing consumer choice.
This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands.” [Source]
The iPod was the number 1 in the overall category.
Michael Berland, CEO of Penn, Shoen & Berland said, “2005 has been a very interesting year ““ we’re seeing a new sense of optimism in the winning brands.” [Source]
Landor Associates is a strategic brand and creative design consultancy. It is part of WPP Group PLC, a global communications services company.
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