Online Holiday Shoppers Spent $30.1 Billion in 2005
Online holiday shoppers have spent $30.1 billion during the 2005 holiday season. Online holiday shopping has increased 30% compared to 2004.
Online holiday shoppers have spent $30.1 billion during the 2005 holiday season. Online holiday shopping has increased 30% compared to 2004, a study by Neilson/Netratings and Harris Interactive revealed.
Consumers spent the most holiday dollars on apparel/clothing. Online shoppers spent $5.3 billion on apparel/clothing in 2005, a 42 percent increase from 2004.
Online consumers also spent $4.8 billion on computer hardware/peripherals, $4.7 billion on consumer electronics, $2.9% on books and 2.2% on toys/video games (hardware and software).
The online sales channel has held 27% of the total budgets this year.
Heather Dougherty, senior retail analyst, Neilson/NetRatings, said, “E-commerce is gaining ground amongst consumers during holiday season due to its convenience, product selection and lower prices. Most importantly, holiday shoppers are diligent about finding the best price. The continued popularity of search engines, such as Google and Yahoo!, highlights the ease of researching product selection and availability, and with a longer shopping season, it was much easier to wait for additional price reductions.” [Source]
The report also conducted a survey on consumer satisfaction. 40% of the participants were “˜very satisfied’. 24% were somewhat satisfied and 31% were neutral. 6% of the participants were somewhat dissatisfied or very dissatisfied.
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