Google is the top search engine and directory site on the basis of market share of visits to the category. Yahoo! Search and MSN Search follow in the list.


a report published by Hitwise revealed Google to be the top search engine and directory site on the basis of market share of visits to the category. Google had a market share of 42.04% with an average session time of 12.35.

Yahoo follows with 16.86% market share followed by MSN Search with 14.11.

Other search engines in the top 15 list were Google Image Search, Ask.com, Yahoo Image Search, AOL Search, Dogpile.com and Google Book Search.

“Search is an important source of site traffic for online retailers, and understanding the strengths of different search engines as well as comparing the search marketing mix against competitors allows marketers to plan their search campaigns more strategically.” [Hitwise]

The report by Hitwise also revealed data on Search Engine Trends, Share of Search, Holiday Search Shopping Activity, Shopping and Classifieds Upstream Traffic from Search, Search Term Share of Traffic to a Category, and Keyword Breadth and Product Popularity.

To read the complete report, Source.

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