Standalone RSS ads are far more successful than inline ads according to Pheed Read report. Placing RSS ads in every other post yields the highest percentage of click throughs.


Standalone RSS ads are far more successful than inline ads according to Pheed Read report. Placing RSS ads in every other post yields the highest percentage of click throughs.

Pheedo released its “Pheed Read report on the state of RSS advertising” a few months ago. Now it has released the next quarterly report.

There are a few similarities and differences from the earlier trends.

Important Findings:

A standalone RSS ad (the entire post is the advertisement) generates, on average, a 7.99% click-through rate. This is over nine times more clicks than an inline RSS ad (an advertisement within a publisher’s post).

When ads are placed in every other feed post, users clicked on the ad 3.24% of the time. The CTR for an advertisement in every post in a feed is 1.04%.

Contrary to earlier “Pheed Read” data:

Tuesday, Monday and Saturday highest CTR
Thursday and Friday lowest CTR

Same as before:
RSS readership peaks on Tuesdays and Wednesdays.
Declines through the weekend.
Average weekend readership is over 67% lower than average weekday readership.

Traditional ads CTR .20% to 1.17%
RSS ads average CTR 7.99%

“Bloglines leads RSS readers in market share.

Bloglines is the most used RSS reader among Pheedo publisher subscribers, consistent with previous “Pheed Read” data. With 34% penetration, Bloglines overshadows Yahoo, NetNewsWire and Mozilla – each with about 14% reader penetration.” [source]

 

 

 

 

Sharing is caring