Google has begun to include the quality of the landing page, of AdWords ads, to decide the minimum bids for keywords. The Google Quality Score is based on factors such as keyword’s clickthrough rate, relevance of ad text and the number of people bidding for it.


Google has begun to include the quality of the landing page, of AdWords ads, to decide the minimum bids for keywords. The Google Quality Score is based on many factors including keyword’s clickthrough rate, relevance of ad text and the number of people bidding for it.

The Adwords blog says “Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results.” [Source]

As soon as the customers click on an ad they should find a page which has good content and accurate information related to the products advertised. According to Google this will improve their trust in AdWords Ads and is likely to be beneficial to the advertisers.

Google’s Help Center defines Landing Page as “An active web page where customers will ‘land’ when they click your ad. The web address for this page is often called a ‘destination URL’ or ‘clickthrough URL.’ [Source]

Google has created a set of guidelines to define site quality. To view the guidelines, click here.

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