Yahoo will be using target ads on its website. The ads displayed on the site will be targeted based on the user’s behavior on its website.


Yahoo will be using target ads on its website. The ads displayed on the site will be targeted based on the user’s behavior on its website.

The website will track types of behavior by its user, like search queries, ads clicked etc and then decides which ads are more suitable for a user.

Greg Coleman, Executive VP, Yahoo, said, “Advertisers will pay more for placement of the right ad at the right time at the right place.” [Source]

Till now, Yahoo’s advertising has been based on customer demographics or geographic location.

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