New York Taxis are fitted with touch screens connected wirelessly to the internet that offer taxi passengers ad-supported news. The viewers can touch the screen to get more information on the ads they are interested in.


New York Taxis are fitted with touch screens connected wirelessly to the internet that offer taxi passengers ad-supported news, business, sports, and weather content. The viewers can touch the screen to get more information on the ads they are interested in.

It is possible to have ad-supported news in taxis because of the new technologies that are available now.

Carol Ellison, has reported, “The future of mobile advertising might well be seen in a cab cruising near you, as Verizon’s EvDO technology enables always-on online connectivity and real-time delivery of video and information”. [source]

Targeted Media Partners develop the technologies for marketers to use display units for various purposes.

“Targeted Media Partners is committed to developing the types of technologies that allow marketers to utilize the benefits of sight, sound and motion copy, as well as interactivity, to make their Out-of-Home messages timely, relevant and compelling to consumers.” [source]

These interactive taxis have computers that receive and send information via an always-on connection over Verizon Wireless’ EvDO 3G (third-generation) network.

 

 

 

 

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