Newspaper web sites had 39.3 million unique visitors in October 2005. That is one out of four U.S. active internet users visit news sites.


Nielsen//NetRatings has reported that newspaper Web sites had 39.3 million unique visitors in October 2005.

This means that 26% of active U.S. Internet users visit the news sites. There is an increase of 11% in the number of internet users in general and one out of every four of that population visit the news sites.

Gerry Davison, senior media analyst, Nielsen//NetRatings, said, “The growth among newspaper Web sites demonstrates that these entities offer unique incentives to visitors.

Most, if not all of the top newspaper sites offer interactivity such as blogs, podcasts and streaming video/audio. These interactive features, combined with Internet users’ thirst for up-to-date information, make newspaper Web sites an increasingly appealing choice for news.” [source]

To read the whole report titled, “ONLINE NEWSPAPERS ENJOY DOUBLE-DIGIT YEAR-OVER-YEAR GROWTH, REACHING ONE OUT OF FOUR INTERNET USERS, ACCORDING TO NIELSEN//NETRATINGS” source.

This report is in Pdf format. You will need Adobe Acrobat to read this report. To download a free acrobat reader click here.


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