Google has launched content bidding for its Adwords site. Content bids let advertisers set one price for their ads running on search sites and another price when they run on content sites.


Google has launched content bidding for its Adwords site. Content bids let advertisers set one price for their ads running on search sites and another price when they run on content sites.

Advertises can set content bids for campaigns running on content sites which belong to the Google Network. Content bids are set on the group level within a campaign.

“If you find that you receive better business leads or a higher ROI from ads on content sites than on search sites (or vice versa), you can now bid more for one kind of site and less for the other. Content bids let you set the prices that are best for your own business.” [Source]

Content bidding is part of google’s contextual advertising. Contextual advertising works by adding targeted Adwords on content pages on Google’s partner sites.

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