Four online lead generation companies have come together to create a club called Online Lead Generation Association, OLGA. OLGA sets standards for online marketers, website publishers and other lead generation providers to follow.


Four online lead generation companies have come together to create a club called Online Lead Generation Association, OLGA. OLGA sets standards for online marketers, website publishers and other lead generation providers to follow.

OLGA’s founders are Stephen Pretorius, President of Acceleration Marketing, Chris Redlitz, President of Feedster, Collier Odukoya, director of online marketing at EarthLink, and David Felter, CEO of Opt-Intelligence inc.

David Felter said, “Web site partners can be attracted by the revenue stream and not keep the site as user-friendly. The association is interested in a user-friendly experience.” [Source]

Online Lead Generation serves opt-in ads for users. Once users register for opt in on the particular site, they are given opt-in ads. The opt-in ads are given based on the advertiser’s criteria and also on the user’s profile registered on the site.

Online Lead Generation also allows users to opt for their information to be shared with specific marketers. These marketers will be able to send information directly to the user.

The Online Lead Generation Industry is expected to reach $750 million in advertiser expenditure this year.

 

 

 

 

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