Advertising spend will increase in consumer-generated media like podcasting and blogs in 2006. Technology for ad delivery will improve.


Advertising spend will increase in consumer-generated media like podcasting and blogs in 2006. Technology for ad delivery will improve.

“Podcasting, blogs and ‘wiki’ will continue to gain momentum and attract an increasing number of consumers – both content creators and content users. All indicators point to consumer generated media becoming a promising ‘ad spend’ opportunity, particularly for advertisers looking to reach specific micro-communities”. [source]

A wiki is a group of Web pages that allows users to edit or add content. Since there will be hundreds of thousands of sites like this and millions of visitors, new technologies will be developed to make ad delivery easier.

The 24/7 Real Media experts’ have arrived at a list of Top Ten Online Advertising Predictions for 2006. The list includes:

“Consumer-generated media will become increasingly attractive to advertisers

Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities

Advertisers, cable providers and interactive marketing experts will collaborate to address “The TiVo Effect”

Brand advertisers will drive the next wave of growth for the paid search market

Online advertisers will employ holistic targeting methods to deliver better results and reduce reliance on high-profile, high-CPM ad buys

Technology and better data access will transform online advertising success to a formulaic equation

Japan will be the next frontier for paid search and interactive marketing

Performance-based pricing models will demonstrate the true value of search engine marketing (SEM) as a lead generation channel” [source]

 

 

 

 

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