Yahoo! sponsored search has lowered its deposit rate from $30 to $5 for US Advertisers.


Yahoo! sponsored search has lowered its deposit rate from $30 to $5 for US Advertisers.

Advertisers can use the initial $5 to pay for the click-through charges for their campaigns.

After the initial deposit, the advertisers can chose how much they want to pay based on the keywords they select and their bid for each keyword.

Advertisers pay when a user clicks. Each click can cost a minimum of 10 cents.

To know how Yahoo! Sponsored Search works, click here.

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