Viewpoint will venture into adware in 2006. Viewpoint will collect behavioral data on users using Viewpoint Media Player.


Viewpoint will venture into adware in 2006. Viewpoint will collect behavioral data on users using Viewpoint Media Player.The data collected will then be used to target ads about the company’s partner sites.

“Viewpoint would comply with all laws and maintain a high standard of privacy — particularly since its behavioral targeting plans include buy-in from partners like Sony and Yahoo!” [Source]

“Viewpoint employs the next generation visualization power of Viewpoint technology as well as recently integrated Unicast Video Technology to provide an industry leading end-to-end solution for online advertisers, agencies and publishers.”[Source]

Viewpoint and Unicast Online Advertising Suite together offer video advertising, tracking, reporting and campaign management facilities. Venturing into Adware is a part of Viewpoint’s plans of diversification.

To visit the Viewpoint website, click here.

To visit Unicast’s website, click here.

 

 

 

 

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