Google has launched a new keyword tool for advertisers to improve the click through rate. The tool generates a list of keywords based on “popular queries”.


Google has launched a new keyword tool for advertisers to improve the click through rate. The tool generates a list of keywords based on “popular queries” that include the keyword.

When a keyword is entered in the tool, it gives all the related keywords where the ad might show up. There is a list of matching queries and alternatives for the keywords. There is also a list of extended broad matching keywords.

The facility is available for different languages.

The adwords site offers a tip for improving the click through rate:
“To increase your clickthrough rate, you should consider replacing your general keywords with any relevant, more specific alternatives you see here.

You should also identify any irrelevant terms and add them as negative matches (otherwise your ads will show for terms that don’t pertain to your business).”. [source]

Jordan Williams of WebcashLinks has reported in a blog, “I was just playing around with it and doubled my keyword list and thus doubled the amount of traffic I was getting. The best feature is that you can sort the list by number of searches and average bid price”. [source]

Keyword matching Options are:

Broad Match: General keywords fall under this category. These keywords will also show up in extended query. Example: online marketing – the ads will show up wherever the words internet and marketing are used, together (in whatever order) or separately as individual words.

Phrase Match: Keywords put in quotation marks fall under this category. They will show up only when the words are in the same order. They will not appear as separate words. Example: “online marketing”

Exact Match: Keywords put within brackets will show up only if the exact matching words are searched for. They will not appear with other words like online marketing ebook. Example: [online marketing]

Negative Keyword: If a negative keyword is added, example, offline, with online marketing, the ads will not show up when somebody searches for offline marketing. It will show up only for online marketing.

For an online demo of keyword matching options click here.

To go to the Google AdWords Keyword Tool click here.

 

 

 

 

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