The Direct Marketing Association has asked all its members to authenticate their emails to promote delivery of legitimate emails.


The Direct Marketing Association has asked all its members to authenticate their emails to promote delivery of legitimate emails.

DMA President and CEO John Greco, said, “E-mail authentication protects the integrity of responsible marketers’ brands and improves the likelihood that legitimate e-mail – whether it is a marketing offer, airline ticket confirmation or a financial statement – gets through to its intended recipient”. [source]

The DMA’s Council for Responsible Email has released “Email Delivery Best Practices for Marketers and List Owners”. This is an update of guidelines they had introduced two years ago.

Michael Della Penna, CMO of Epsilon Interactive and chairman of the council, said, “We want to remind and update marketers on the simple and cost-efficient steps they can take to help assure and optimize the delivery of their e-mail communications”. [source]

The annual conference of DMA was held in Atlanta from Oct 15 to 19.

For updates of the DMA.05 conference click here.

To read, “Email Delivery Best Practices for Marketers and List Owners” click here.

 

 

 

 

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