Commercial Alert has sent a request letter to the Federal Trade Commission to review evidence that buzz marketers are violating federal law.


Commercial Alert has sent a request letter today to the Federal Trade Commission, FTC, to review evidence that “companies are perpetrating large-scale deception upon consumers by deploying buzz marketers who fail to disclose that they have been enlisted to promote products. This failure to disclose is fundamentally fraudulent and misleading”. [source]

Commercial Alert objects to teenagers being employed for buzz marketing. it sites evidence of “Proctor & Gamble’s Tremor, which has enlisted about 250,000 teenagers in its buzz marketing sales force”.

According to Commercial Alert, FTC should issue “subpoenas to executives at Proctor & Gamble’s Tremor and other buzz marketers that target children and teenagers, to determine whether their endorsers are disclosing that they are paid marketers”. [source]

“Commercial Alert is a nonprofit organization whose mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy.” [click here]

To read the complete letter of Commercial Alert addressed to the Federal Trade Commission click here.

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