Bill Flitter has launched the second part of a three-part series “How to Buy RSS Advertising”. RSS advertising should focus on information that gets the consumer to save ad content and respond.


Bill Flitter has launched the second part of a three-part series on “How to Buy RSS Advertising”, for Revenews. He has said that the goal of RSS ads is to include a lot of information about the product so that the customer saves the ad content and responds later.

“When it comes to RSS ad creative, keep in mind that this is not search advertising. Keep your search ad Haikus on the search engines. The RSS consumer wants information.

Your message should take the tone of telling vs. a selling tone. This means, tell me information about your product. “Click here, buy now” does not win over the RSS consumer… Remember how people are using this medium. They are scanning for information that is relevant to them, saving and reading it later”. [source]

Bill Flitter also refers to Yahoo Guide. The RSS readers are largely male, 71%, aged between 18-34, 50%, college graduate, 36%, with a high average household income, $74,116.

“Most RSS advertising today is targeted by content categories (Technology, Business, Sports, etc) including sub-categories (Mac vs. PC, Small business, small business finance, Basketball, Football.)

In some case, especially when the RSS feed is associated with a blog; the content can be micro-targeted (Green Bay Packer football).

Keyword level targeting is not that widespread but coming soon.” [source]

To read the first and second part of “How to Buy RSS Advertising” click here.

To submit your RSS feed to Yahoo! click here.

 

 

 

 

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