Halsey Acquires Email Labs

Halsey Corporation has announced that it has acquired Uptilt, EmailLabs, based in Menlo Park, California, an email marketing service provider.

J.L. Halsey Corporation has announced that it has acquired Uptilt, EmailLabs, based in Menlo Park, California, an email marketing service provider.

According to the Press Release,
“This acquisition follows the purchase of Lyris Technologies in May 2005, making Halsey the largest publicly-held company focused solely on email marketing”.

Halsey will pay to the owners of Uptilt approximately $19.5 million in cash and will pay two annual installments totaling up to approximately $3.5 million.

EmailLabs has won a number of awards which include:
Top 25 ASP by ASPNews in 2003, 2004 and 2005,
Top 10 Email Service Provider by JupiterResearch in 2003, 2004 and 2005 and
ClickZ Marketing Excellence Award Finalist in 2003, 2004 and 2005.

Uptilt has also been recognized for outstanding growth by the San Jose Business Journal, San Francisco Business Times and Deloitte.

Luis Rivera, Chief Operating Officer of Halsey, stated, “The combination of EmailLabs and Lyris, with its ListManager, Sparkllist and EmailAdvisor products, enables Halsey to offer either installed or hosted software solutions to marketers who require the most advanced email marketing features in the industry”. [source]

David Sousa, co-founder, Chairman and CEO of Uptilt, commented, “I am pleased that EmailLabs is being acquired by a company that will fund its continued growth as a leader in email marketing and whose management shares my vision of building the dominant provider of email marketing technology in the industry”. [source]

The press release also states that “Halsey continues to look for acquisition opportunities in email marketing technology and may also acquire companies in other markets. Please contact David Burt, Chief Executive Officer of JL Halsey with acquisition opportunities at 302-691-6189”.

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