MSN to launch US pilot of MSN Adcenter
MSN is preparing to launch the US pilot of MSN adCenter, an advertising platform, that was launched in France and Singapore last month.
Yusuf Mehdi, MSN SVP, has announced that MSN is preparing to launch the US pilot of MSN adCenter, an advertising platform, that was launched in France and Singapore last month.
According to the announcement, MSN Adcenter is “an important first step to delivering our global vision to connect advertisers to consumers in a more meaningful way”. [source]
Now MSN has announced that it needs the help of its bloggers in getting their friends and family to apply and participate in the pilotting program. Entry in the US pilot is by invitation only.
MSN will select participants on a rolling basis from those who the bloggers refer and who express interest. “During the US pilot, MSN adCenter will be delivering text-based advertisements on up to 25 percent of MSN Search traffic; the remaining traffic will continue to be served through our partnership with Yahoo.” [source]
To participate in the program, those who are invited have to fill in a form. MSN has sent an email to the bloggers and has asked them to forward the email to any business-owner who would be interested in advertising their business on MSN Search.
According to the announcement the uses of the paid search offering to advertisers are:
Users will get comprehensive data to plan more strategic campaigns.
They can connect to target the right audience at the right place and time by using advanced demographics.
They can refine their ads with features for greater flexibility and control.
To participate in the US Pilot by completing MSN’s online registration form click here.
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