Google is testing a new feature that allows advertisers to target ads related to the site where the ads are placed.


Google is testing a new feature in Adwords. This facility is now available only for selected AdSense publishers.

On some websites Google has a special link “Advertise on this site”. When the advertisers click on the link they are taken to a web page which provides information about this site and asks the advertisers to sign up for a site targeted ad.

To learn more they can click and go to Site Targeting.

When they click on “sign up”, they are taken to the login page that provides information about the new facility.

What is the ‘Advertise on this site’ link?

“The ‘Advertise on this site’ link is a shortcut that makes it easy for advertisers to run ads on a specific Google partner site. Working in partnership with the website, Google helps the advertiser create an ad and begin running it on that site — often on the same day.

The ‘Advertise on this site’ link appears only on websites in the Google Network. Potential advertisers who click this link will be invited to create their own AdWords campaign, then be guided through a simple process to target their ads to this site. Existing AdWords advertisers who click the link will be able to log into their accounts and create a site-targeted campaign.

Site-targeted ads take cost-per-impression (or CPM) pricing, which means you decide how much you’d like to pay for each 1000 impressions your ad receives on the site you choose. The cost of your campaigns really depends on you — how much you are willing to pay and how well you know your audience. It all boils down to knowing your own goals and letting us know what they are.”

To Sign up for an AdWords account click here.

 

 

 

 

 

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