Google Seeks Partners in New York
Ney York Post has reported that Google wants to partner with New York Ad Agencies.
New York Post has reported that Google is attempting to develop stronger ties with Madison Avenue.
According to an article in the New York Post, this is Google’s effort to continue expanding its online empire. Google wants to partner with New York ad agencies.
“Ad agencies still act as gatekeepers for big-spending clients – Fortune 500 companies such as P&G, Coca-Cola and GM – by controlling much of the overall branding strategy, as well as the creative work and ad buying”.
Google has held 100 or so training sessions at agencies such as Carat’s Fusion unit and Foote Cone & Belding’s FCBi to help them understand AdWords. Google has also set up support teams so that agencies can call with questions.
Another sign of Google’s effort is its participation in ad industry events, such as Advertising Week. This year, Google is sponsoring several events.
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