Reprise Media has launched a beta version of FeedCast, a tool for online publishers to speed up the launching of search campaigns promoting new content.

Reprise Media, a search marketing firm, has developed a tool, FeedCast, for online publishers to launch search campaigns promoting new content. The company says that the tool will speed up the process of launching ad campaigns within hours, rather than days, of its publication.

FeedCast, takes XML and RSS feeds, extracts keywords and phrases from them, bids on those terms and converts them into ad copy.

Clients can use FeedCast for ongoing promotion of all content, or on a one-off basis and 12 publishers are using the beta version of FeedCast.

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