Havas’ Media Planning Group’s interactive wing, Media contacts, has acquired French search marketing firm Iando.


Havas’ Media Planning Group’s interactive wing, Media contacts, has acquired French search marketing firm Iando for an undisclosed sum.

Ester Pascual, Media Contacts Global’s vice president of marketing and communications, said, “We were quite strong in search in Europe, but it was a good match. We thought that it would be very interesting to have stronger search people in Europe”. According to Pascual, the company’s major clients, Expedia in the U.K. runs over 2 million keyword ads.

Microsoft started testing Keywords in Singapore earlier this month and is scheduled to start its own sponsored search product, in France next month.

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