Television Network Executives are promoting their TV programs through ads in Blogs.


Television programs are being promoted through blogs by network executives. In blogs the inventory is cheap and ads can target groups likely to watch the programs.

VH1, TBS, and several PBS affiliates have promoted their shows via the BlogAds ad network.

PBS has promoted documentaries about Robert F. Kennedy, Fidel Castro, and sex researcher Michael Kinsey. BlogAds displayed 12 million impressions for PBS’s documentary about Kinsey.

A PBS publicist says, “There aren’t a lot of places where you can spend $1,500, or up to $5,000 and get that much exposure and to such a targeted audience”.

BlogAds charges are based on the length of time, ranging from one week to three months, and blog popularity. A week of the most expensive ad space, the premium spot on Daily Kos, which had received more than 5 million visitors in a recent week costs $5,000.

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