Return Path partners with FeedBurner to provide RSS advertising for Technology and Consumer Electronic feeds.


Return Path will now be offering RSS advertising opportunities to its clients and prospects through a strategic relationship with FeedBurner, the leading RSS feed management service.

Return Path will provide RSS advertising for Technology and Consumer Electronic feeds in concert with its Postmaster Direct online lead generation services.

Marty Donner, vice president and general manager of Return Path List and Data Solutions says. “We see RSS as a complement to email and other online advertising in that it provides marketers with one more medium for reaching potential customers in a targeted fashion. As the leader in the emerging RSS space, FeedBurner has done a great job of helping publishers manage content distribution. As RSS expands, so do the opportunities to reach key vertical targets through specific content channels, which should be of interest to any marketer focused on growing their customer base”.

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