Analysts feel that photo sites have not been explored for ads: “We’re still sort of in a Wild West motif. You have such an array of good and bad content out there”.


According to Nielsen/NetRatings, visitors to photo sites have increased. But advertisers are still wary of using photo sites for displaying their ads.

Visitors to all photo sites has risen 32 percent from the start of the year, reaching to 45 million. Pageviews on photo sites were up 42 percent during the same period, reaching 2.4 billion. In August, 14.7 million visitors went to the top five photo-hosting sites, up from just 2.9 million in January.

WebShots has attracted advertisers like New Line Cinema and is running ads for Cingular’s “Raising the Bar” campaign, which solicits user submissions of camera phone shots. But most brand advertisers have shied away from such sites, which tend to be unpredictable.

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