Salesforce is to launch an online marketplace called AppExchange by the end of the year as part of customer information system software.


CEO Marc Benioff of Salesforce has plans to launch an online marketplace for business applications. The store, called AppExchange, is expected to open for business by the end of the year as part of Salesforce’s next release of its customer information system software.

Benioff compared the programme to eBay and Apple’s iTunes Music Store and said during a keynote speech at a Salesforce convention, “What if there was an eBay of applications, where companies could buy and sell software, running on our platform? What if there was an iTunes Music Store of online applications?”

According to Benioff distributing software through the AppExchange will be free for Salesforce customers. Others with no prior corporate relationship with the company must pay a “platform fee”.

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