Allurent, a 12-person start-up company has designed a web animation technology to tackle the problems faced by online shoppers in ordering products online.


Allurent, a 12-person start-up company founded by Joe Chung, Fumi Matsumoto and Paul Shorthose and based in Cambridge, Massachusetts, has set out to tackle the problem of online shoppers with Web animation technology.

The company’s shopping cart program is designed to let consumers easily revise an order at any stage of checkout within a single online form. Shoppers don’t need to download anything to run the application because it relies on Macromedia’s popular Flash Player, already installed on most computers.

This facility is expected to potentially increase order completion as much as 50 percent.

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